Difference Between B2N and B2C

"Company to company B2B and "Business to Consumer The biggest difference between B2C concepts is that B2B customers evaluate the product "logically", while B2C customers evaluate the product "emotionally". From this perspective, B2B customers are more likely to buy the product again than B2C customers. One of the most important differences in these two customer types is that in the B2B area, the prices and delivery possibilities of the products are open to negotiation, while in the B2C area, the promised conditions are valid.

Since it is essential to sell products in these two areas; the structures are different for each area.

In the ordering part, the product order volume in the B2B area is larger and product details are important, while the transaction process takes a long time. In the B2C area; the consumer knows the product they are looking for, places their order and the transaction process takes a short time. The interfaces in the ordering section for these two areas are completely different.

In the Customer Loyalty section; When quality products and cheap price options come together in the B2C channel, it is more possible to keep the customer on the e-Commerce site. Therefore, extra effort should be made to win the consumer with advertising, discounts and service quality. B2C customers usually consist of businesses and companies and they want to know the advantages of the type of company they will buy products from and establish a long-term relationship, quality and reliability are the most important factors at this stage. Because high volume business is being done.

In the product information section; B2C users focus on the product they need and do not have detailed information about the product. B2C e-Commerce sites have an infrastructure focused on selling the product. B2B users have deep knowledge about the products they need and the product is important.

In the Marketing Part; The marketing strategy for B2B users is very different because they go through a critical decision phase because they are detail-oriented and the product volume is high. B2C users; if the product they need is more suitable in which company and their customer relations are high, they evaluate their decision to buy the product emotionally.

For B2B and B2C e-Commerce Sites, it is enough to contact our Duloria Architecture & Engineering company to have the sales site that suits you.